In his thought-provoking book, Words That Work. It’s Not What You Say, It’s What People Hear, Dr. Frank Luntz, one of the world’s leading communication experts, offers a behind-the-scenes look at how the tactical use of words and phrases can affect what we buy, who we vote for, and even what we believe in. In this episode, you’re going to learn how understanding and using certain powerful emotional triggers, can greatly improve your ability to communicate, persuade and influence. Enjoy!
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