Seven Powerful Persuasive Triggers Everyone Should Know

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I’m a big fan of persuasive people-communications, especially when there is authentic science-based evidence supporting the techniques or strategies. In his thought-provoking book: It’s Not What You Say, It’s What People Hear, Dr. Frank Luntz offers a behind-the-scenes look at how the tactical use of words and phrases can affect what we buy, who we vote for, and even what we believe in. In this edition, we’ll discover seven power words and phrases that not only resonate with people—but when used appropriately can help you move some people out of their head and into their heart.

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Monte Taylor

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Copyright © 2014. Monte Taylor, Jr.

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